Best Practice #1: Has a strict code of ethics that governs his/her behavior on the job.

Published: Thu, 01/29/26

Updated: Thu, 01/29/26

Best Practice #1: Has a strict code of ethics that governs his/her behavior on the job.

Situations in which you must deal with a lot of people always bring with them a great deal of temptation to take unethical short cuts.

Situations in which you deal with a lot of money always bring with them a great deal of temptation to take unethical short cuts.

And situations in which you spend most of your day unsupervised always bring with them a great deal of temptation to take unethical short cuts.

Put all three of those together and you have the daily working environment for a salesperson. Every day, there is, in some way, an opportunity to take an ethical shortcut. The list of possibilities is endless – everything from exaggerating a product’s features, promising impossible delivery, speaking badly about the competition or your colleagues, selling free samples, fudging your expenses, running personal errands on company time, etc.

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That’s why a strict code of ethics is such an important attribute of a professional salesperson. Without it, the temptation to take unethical short cuts can become unbearable. And, just one ethical short cut can ruin a relationship with a customer and derail a salesperson’s career.

A strict code of ethics is just what it says it is. Strict, unimpeachable, non-negotiable, black and white decisions, made before the actual event, about what you will and will not do.

The best salespeople have a well-thought out system of right and wrong, and are secure in their commitment to it. They take the time, in a calm, non-stressful time, to think deeply through their guidelines for their behavior. They make decisions about wha... READ THE FULL ARTICLE HERE

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