Every salesperson wants to earn more. But how much should salespeople make? Is there a benchmark?
What about a sales team? Is there a certain number of people in a team that is necessary for it to profitably support a manager?
What about the company as a whole? If you are constantly besieged by advertising agencies and marketing firms, all wanting a piece of your budget, what should you invest? Are there some guidelines?
Other than sales and gross profits, is there anything else you should be tracking to keep your sales and marketing costs in line?
The answer to all these questions is the same:
YES.