Here’s an example. I am a mediocre golfer. But I really like it. Since I have a “passion for golf,” I invest in my golfing ability. I subscribe to the magazines; I buy a golf book every now and then; I follow a couple of golf websites, and I take lessons every couple of years. I go to the driving range and practice almost every week in the summer. This year, I did a bit of a study on which golf ball I should be using, and made an informed
decision. While I readily admit that I am not a good golfer, at the same time I will absolutely assert that I am getting better, always better. If I live long enough, I will become an excellent golfer.
There is nothing unique in that. What’s true for me and my passion for golf is true for everyone and their
passions. It is certainly true of salespeople. If they have a passion for the profession, they will invest their own time and money in it. They’ll subscribe to the magazines and Ezines, they’ll buy the books, go to the seminars, network with other good salespeople, and practice as much as they can. Their money and time will follow their passion.
Is it an indicator of sales success? I think so. It may be the ultimate indicator of eventual sales success. Just like me and golf. Eventually, I am going to be a good golfer. My passion for it will lead me to learn, and eventually, I will figure it out. So, too, for salespeople. Given a modicum of talent, their motivation will drive them to learn, and eventually, they will absorb enough of
the principles and practices of effective professional sales, they will incorporate them into their... READ THE FULL ARTICLE HERE