I'm not a psychic, but I can almost with 99% accuracy distinguish between a sales master and a beginner by just listening to their sales conversations.

And if you think about it, it's really not that hard.

It all boils down to one simple thing: All sales experts dig deep to understand what the customer really wants.

They don't just pitch their product or service blindly; instead, they actively engage the prospect in the conversation.

And how do they do that?

By asking the right questions.

That's where a master shines while a beginner fades.

Let me prove it to you with a short example:

Let’s say that you are selling telephone systems, and your customer is a small business that needs an updated system for 12 people.

Customer: "Can you quote me on a system for 12 people?"

Now the typical salesperson will just send him a quote, call two weeks later to follow up, and complain about the lack of response. 

But our master salesperson?

He’ll dive deeper!

He would ask questions that would gather technical specifications and understand the immediacy of the customer's needs.

Questions like:

How urgent is this?

Is your current system malfunctioning?

Are there any challenges with your current system that you're hoping to address?

Drawing from these insights, he will craft a tailored offer, presenting it as the ultimate solution to the customer's specific problem.

Now, of course that’s just one of the many ways to understand a customer’s situation, but the principle remains the same:

Sales masters know which questions to ask, when to ask them, and how to ask them effectively.

Now, while it's certainly possible to learn this on your own, enduring the ups and downs for years, figuring out what works and what doesn't... there's a more efficient path available.

You can simply use my strategies and questions that I’ve discovered after spending 35 years in the trenches with companies across dozens of different industries and with varying sales processes.

Join my next webinar on May 23rd, at 12:30 pm (Eastern): 

Master Your Most Powerful Sales Tool — Ask Better Sales Questions

I'll show you:
 

• My list of 20 most effective sales questions. Feel free to copy them however you want, although I strongly recommend tweaking them to fit your situation. (Don't worry; I'll show you how to do that too!)
• How to ask questions that unveil the hidden treasures buried within your prospects' minds, guiding them towards a resounding "yes" with every interaction.
• The three levels of understanding customers' needs through the “peeling the onion” method —  Master this, and I can almost guarantee you; you'll never find yourself second-guessing about a prospect's situation again.
• The shocking reason why you should NEVER ask your prospect the all-too-common "How much are you currently paying?" question.
  
   
• And much more

What’s more, I wanted to keep this webinar affordable for as many people as possible.

So despite it being one of the most value-packed webinars I could put together, it’s still priced at only $47.

But remember, to attend it, you’ll have to register first.

Here’s the link to do so:

Master Your Most Powerful Sales Tool — Ask Better Sales Questions

Looking forward to seeing you there!