For much of my
career, I’ve been cognizant of the threat posed by the rapid pace of change. Simply put, the world is changing around us at a pace that is unprecedented in human history, and unless we change ourselves and our organizations at least as rapidly as the world we inhabit, we will fall behind.
The
implications are staggering. Our organizations are swept along by the currents of change in our industries, floundering to stay on course in a world where the next major change pops up unexpectantly and unpredictably. Personally, we are constantly threatened by the next new thing, new technology or new competitor.
In
the last few years, for example, we’ve confronted the changes brought on by the pandemic, the rise in social media influence, and now the advent of Artificial Intelligence. While these changes are dizzying, the future will bring more unexpected, momentous change. As I say in almost every seminar, “If you think things have changed rapidly for you in the past few years, hang on, you have seen nothing yet,”
In this world, our ability to change ourselves and our organizations becomes a high-priority strategy for success. But change is difficult. If we are going to do it well, and do it repeatedly, instead of reacting haphazardly, we’ll be far more effective if we create a system to help us change. For the last 30 years, I’ve made my living helping individuals and
organizations change. While my area of expertise is B2B sales and sales systems, the things that I have learned apply to every discipline.
Recently, one of my clients recommended that I compile a series of posts on the most important lessons I’ve learned over my 30-year career. This is one of
them: In order to change one’s behavior, you need intention, practice, repetition, and accountability.