Few professions can rival the cutthroat nature of sales.
It's survival of the fittest at its finest.
And what you’re about to read will prove just that.
A few years ago, a sales professional asked for my advice on a tricky situation where he had to win over some impenetrable accounts.
In his words:
“I've been following your insights closely through your emails and books. As an account manager for a major industrial supplier, I've encountered a significant challenge. After being shuffled across successful territories, I now face the daunting task of selling to companies led by close friends of my main
competitor, a former colleague set on our downfall. How do I navigate these long-standing relationships to secure business? I'm eager to hear your expert advice on this.”
Before I share my advice, I want you to imagine yourself in his shoes…
If you were in his place, what would you
do?
Now if your first line of thinking involves anything along the lines of:
1. Badmouthing the ex-employee
2. Or trying to steal business away from him
I want you to scratch that and reevaluate the situation.
Because at this point, you will lose all attempts to gain business.
Simply because the ex-employee has had long-standing relationships in these accounts, and is in a far stronger
position than you are.
That's why the best course of action in such a situation is to go around the competition and not through them.
Or, in simpler words, instead of squaring up with your competition, try to get your foot in the door and, little by little, work your way
up.
Now I know that’s easier said than done…
However, I know some strategies that flat-out work!
And on May 17th, I’ll be sharing all of them in one of the most actionable and
powerful webinars I've ever hosted.
I‘ll show you:
- My 4-step end-to-end ironclad blueprint for winning the impenetrable account even if a competitor holds an unbreakable grip on their loyalty (Disclaimer: don't assume it's the same as winning any other account; the difference between them can be
night and day —- you'll see when I show you)
- Five most common reasons why accounts seem impenetrable. Trust me, they're not! And I guarantee you'll agree with me after the webinar is over
- Seven tried-and-tested strategies to stealthily get your foot in the door in ANY account.
- A 'peek behind the curtain' of my personal story where the head of purchasing lied to my face while fervently protecting his relationship with a competitor. Ironically, that very account later became one of my best ever (I share JUICY details here – worth hearing if you're in a similar situation)
- How to create "enticers" – offers so irresistible
that accounts almost feel foolish saying no.
- Your fall-back position – if all else fails, do this!
Put simply, attending this webinar can easily put you on track to hit your biggest numbers to date.
Best part is,
this webinar is VERY pocket-friendly.
In fact, it’s just $47.
Which I believe is a great deal because this could very well help you double your sales figures.
And if that appeals to you, then best to
register for this webinar while you still can:
REGISTER NOW: Winning the Impenetrable
account
P.S. If you have any questions about this webinar, simply reply to this email and let me know.