In this article, I’m going to add another Biblical principle that coincides with best business practices: Do everything with integrity. Build integrity into your personal character and your corporate culture.
Let’s begin with a definition: According to Dictionary.com, integrity is “adherence to moral or ethical principles.” Biblically, the New Testament Greek word which is translated as Integrity in English means “Honesty and adherence to a pattern of good works.”
So, if you build integrity into your business character and your corporate culture, you’ll be manifesting what is both a Biblical principle as well as a best business practice. Simply put, operating with integrity is good business.
Here’s why: Integrity leads to trust. Trust saves time and is necessary for any ongoing customer or employee relationship. It’s hard to develop a core of loyal customers, or employees if they don’t trust you.
Honesty is a powerful sales strategy that is probably more important today than ever before.
It works like this. If you have integrity, you save your customer time. In today’s frenzied world, time is
more precious than money. If your customers cannot believe you, then they must spend hours, days or weeks of precious time confirming the representations you have made. If, however, they can believe you, then they don’t feel the need to check for the veracity of every fact or statement.
Here’s an illustration. A few... READ THE FULL ARTICLE HERE