Something I encourage every sales professional to focus on is creating “systems.”

Why?

Because what separates the top performers from the rest isn’t usually motivation or hard work, but rather the systems they create to get better.

Think about it for a second.

Every Olympian dreams about winning the gold medal.

However, it wasn't the goal of winning the gold medal that propelled Michael Phelps to become one of the most decorated Olympians of all time.  

Instead, it was the systems he created to become the best!

For example:

Every night he would do a mental visualization of the perfect race.

He would visualize the strokes, the pool, and the finish down to the smallest details.

This helped him maintain focus, confidence, and resilience in the face of intense competition.

Point being:

If you want to become better at sales, you’ve got to do things that help you unlock the upper echelons of your sales performance.

And a HUGE part of that involves mastering the art of handling difficult customers.

In fact - out of all the things I’d love to tell my younger self, getting good at handling difficult customers is one of the first ones.

Simply because knowing how to handle difficult customers profoundly affected every aspect of my sales journey.

Not only did it help me win business others couldn’t…but it also led to fatter paychecks!

And now, I would love for you to experience the same for yourself.

That’s why on June 21st, at 12:30 PM (Eastern), I'm hosting a groundbreaking webinar where I'll show you how to turn difficult customers into some of your most co-operative, profitable, and long-term clients.

Specifically, I’ll share with you:
 

• My ORIGINAL 4-step “crack the egg process” that is SO powerful and SO effective you can use it to win over any difficult customer, often melting their anger into a pleased smile and sometimes even embarrassment for their initial overreaction.
• The very FIRST thing you should do when a difficult customer approaches you - Get this wrong and there’s a strong probability  you’ll lose them forever.
• Five distinct types of difficult customers and how to deal with each one of them according to their level of difficulty
• What to say to restore rationality in an emotionally charged customer - this alone could make attending the webinar worth it for you, since a bad-mouthing customer can literally ruin your entire day.
• Plus, a ton of other strategies!

All in all, everything I know about handling difficult customers, I’ll lay it out in front of you like an open book.

Over the last 35 years, I’ve poured my heart and soul into mastering sales.

I’ve faced countless rejections…Spent decades in the trenches with thousands of B2B professionals….Tried strategy after strategy…

Only to uncover what works and what doesn’t.

And now instead of doing the same yourself...

You can just use my strategies and achieve similar levels of mastery much faster than I did.

REGISTER NOW: How to turn difficult customers into some of your most co-operative, profitable, and long-term clients

June 21, 12;30 PM (Eastern)