So, if you build integrity into your business character and your corporate culture, you’ll be manifesting what is both a Biblical principle as well as a best business practice. Simply put, operating with integrity is good business.
Here’s why: Integrity leads to trust. Trust saves time and is necessary for any ongoing customer or employee relationship. It’s hard to develop a core of loyal customers, or employees if they don’t trust you.
Honesty is a powerful sales strategy that is probably more important today than ever before.
It works like this. If you have integrity, you save your customer time. In today’s frenzied world, time is
more precious than money. If your customers cannot believe you, then they must spend hours, days or weeks of precious time confirming the representations you have made. If, however, they can believe you, then they don’t feel the need to check for the veracity of every fact or statement.
Here’s an illustration. A few years ago, we attempted to purchase a condominium. The condo was in a resort location and had been used as a rental unit. So, it came fully furnished, down to the silverware and cooking utensils. We thought it was a good value, a wise investment, and offered the owner exactly his asking price. Shortly thereafter, word came from the real estate agent that the owner, on receiving our full price offer, had increased his price.
The owner may have been looking at his action as a slick negotiating ploy. We saw it as a lack of integrity. If we couldn’t believe his stated price, then we couldn’t believe any of the representations he had made. We would be reduced to counting the number of knives and forks instead of believing the inventory
sheet provided for us. We didn’t want to waste the time checking out every aspect of... READ THE FULL ARTICLE HERE