Back in my younger days when I was venting my frustration over a difficult account, my manager gave me the following piece of
advice:
“The only thing you can count on is that things will change. We don’t know how, and we don’t know when, but we do know that things will change. Your job is to stay in front of the customer and position yourself to be the customer’s easiest, lowest risk choice when things finally do change with the competition.”
I believe it is one of the best pieces of advice anyone has ever given to me.
Simply because if you really dig deep into it you will realize that my manager wanted to see more of two things in me:
- Perseverance
- Proven processes
Two of the most important qualities any sales professional can have.
Perseverance because sales is like a roller coaster ride; there are days when you feel on top of the world, sealing deals left and right, and then there are those tough days when it seems like every door is closing in your
face.
It's during these moments of struggle that perseverance becomes your greatest asset.
And proven processes because even the most committed sales professionals can’t get results if they’re on the wrong track. Whether it's understanding the customer's situation or crafting
compelling offers, having proven processes in place ensures that you're always moving forward in the right direction.
Now since you’ve read this far into my email, you probably have the drive.
As for the proven processes, I can show them to you on 17th May in one of the most powerful and
actionable webinars I’ve ever hosted.
In this webinar, I’ll give you my full framework for winning the toughest accounts possible…..
So that you can unlock the highest echelons of your sales potential…
And make 2024 your best sales year ever!
Specifically, I’ll show you:
- My 4-step end-to-end ironclad blueprint for winning the impenetrable account even if a competitor holds an unbreakable grip on their loyalty (Disclaimer: don't assume it's the same as winning any other
account; the difference between them can be night and day —- you'll see when I show you)
- Five most common reasons why accounts seem impenetrable. Trust me, they're not! And I guarantee you'll agree with me after the webinar is over
- Seven tried-and-tested strategies to stealthily get your foot in the door in ANY
account.
- How to create "enticers" – offers so irresistible that accounts almost feel foolish saying no.
- A 'peek behind the curtain' of my personal story where the head of purchasing lied to my face while fervently protecting his relationship with a competitor. Ironically, that very account later became one of my best ever (I
share JUICY details here – worth hearing if you're in a similar situation)
- Your fall-back position – if all else fails, do this!
Best part is, it’s only $47.
Meaning, you can have access to some of the most coveted
knowledge in the world of sales for less than the price of a dinner meeting with a potential client.
It’s almost like getting mentored by me, but without paying the high investment of actually doing that.
So if that appeals to you, then:
REGISTER NOW: Winning the Impenetrable account
P.S. If you have any questions
about this webinar, simply reply to this email and let me know.
