Are you looking for a
way to unite your team, to unleash their potential, to shape your culture and to move your business or department up to a higher level of performance? Consider adopting a manifesto.
What’s a manifesto?
According to Merriam-Webster, a manifesto is: a
written statement that describes the policies, goals, and opinions of a person or group; a written statement declaring publicly the intentions, motives, or views of its issuer. In practical terms, a manifesto is a statement – a declaration — of principles and beliefs that often lay the foundation for the actions which proceed from it.
Probably the most well-know is the Declaration of
Independence, which begins with these words:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.–That to secure these rights, Governments are instituted among Men, deriving their just powers from the
consent of the governed,…
A manifesto is often the output of some deep thought and lots of discussion, so the process of creating a manifesto is time-consuming, and often involves more than one person. The Declaration of Independence is a good example. While it was written by one person –Thomas Jefferson — he worked with a small team
and captured, combined and clarified the thoughts of the assembly.
