In an earlier article, I unpacked one such principle: “Do unto others as you would have them do unto you.” Biblically, Jesus said this in Matthew 7:12. Practically, it’s incredibly good advice upon which you can build a personal character and a corporate culture.
In this article, I’m going to add another Biblical principle that coincides with best business practices: Do everything with integrity. Build integrity into your personal character and your corporate culture.
Let’s begin with a definition: According to Dictionary.com, integrity is “adherence to moral or ethical principles.” Biblically, the New Testament Greek word which is translated as Integrity in English means “Honesty and adherence to a pattern of good works.”
So, if you build integrity into your business character and your corporate culture, you’ll be manifesting what is both a Biblical principle as well as a best business practice. Simply put, operating with integrity is good business.
Here’s why: Integrity leads to trust. Trust saves time and is necessary for any ongoing customer or employee relationship. It’s hard to develop a core of loyal customers, or employees if they don’t trust you.
Honesty is a powerful sales strategy that is probably more important today than ever before.
It works like this. If you have integrity, you save your customer time. In today’s frenzied world, time is
more precious than money. If your customers cannot believe... READ THE FULL ARTICLE HERE