“Ready, shoot,
aim.”
Unfortunately, that’s the approach many salespeople take to task of determining how to best invest their sales time. It leads to squandered sales time, unproductive days, and results which are far less than they could be.
The
best salespeople, the top guns, take a different approach. They understand that time management is one of their greatest challenges and greatest opportunities, and gear up to do it well. They engage in certain planning disciplines which help them make good decisions about the investment of their sales time, and help them to stay focused on the most important use of their time.
One of those key planning disciplines is the annual planning retreat. The best companies build this into their routines as a standard part of how they do sales, and the best salespeople dedicate time to this process annually.