For both groups, doing
“OK” is a description of moderate success, and was never a description of the lofty goals and dreams that could motivate them. Instead, it is the default position of business professionals who have settled for the comfortable status quo. “OK” is where people and organizations often settle after they have been in the fray for a while.
While moderate success – doing OK – is a stage every business and every salesperson must pass through, the problem is that many – probably the majority – settle there and make it permanent resting place. In a world where the pursuit of excellence requires proactive time and effort, the majority settle for the
relative comfort of mediocrity.
Once “doing OK” settles into minds and hearts, it engenders a circular set of behaviors that support itself. It becomes the rational to avoid any initiatives that might shake the status quo and lead to higher levels of success and influence.... READ THE FULL ARTICLE HERE.