Q&A: What is the worst single piece of advice to a sales person you have ever heard?

Published: Tue, 09/27/22

Q&A: What is the worst single piece of advice to a sales person you have ever heard?

Q. What is the worst single piece of advice to a sales person you have ever heard?

A. Wow. I love this question. I don’t think I have ever been asked it before.

I can’t identify one single piece of advice. I’ll have to opt for two. I’m going to identify them, and then explain why I think they are so damaging. Here they are:

1. Be yourself.

2. Learn on your own by trial and error.

1. Be yourself.

I just read, on one of the LinkedIn groups of which I am a member, a newly self-appointed sales trainer advising sales people to “just be yourself.” That is good advice if you are naturally self motivated, goal-driven, highly organized; if you are intelligent, personable, empathetic and sensitive; if you have great listening skills, the ability to connect with anyone, a keen ability to paint word pictures and tell enthralling stories, and the natural ability to ask for action.

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If that’s not you, then being yourself isn’t quite good enough, and you’ll have to work on some things if you want to become better. Almost every sales person I have ever met, myself included, has some rough spots that should be smoothed out.

As a professional sales person, you are never finished with your life-long task of making yourself better. The ultimate challenge for professionals is the constant need to... READ THE FULL ARTICLE HERE.

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