Think… A Lot

Published: Tue, 08/30/22

How do you go about dramatically increasing your results?

My suggestion: THINK A LOT.

I’m not suggesting that you spend your time daydreaming. Nor am I encouraging you to ponder the meaning of the universe, do a crossword puzzle or memorize the birth dates of all your relatives. All of those exercises would represent ways to think a lot, but they are not the kind of thinking I’m advocating.

Rather, I’m encouraging you to invest your greatest single resource, your mind, in focusing your mental energy on specific portions of your job. That means thinking about certain things, thinking in certain ways, and doing a lot of it.

It’s easy to do your job by mindlessly going through the motions. You see the customers with whom you are comfortable, quote the products they ask you about, grumble about the paperwork, and complain about price competition.

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It doesn’t have to be that way. The truth is that very few sales managers have ever been exposed to the best practices of proactive sales management.

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That’s easy. Unfortunately, it’s also a prescription for eventual failure. The world is changing too rapidly today to do your job “mindlessly.” Your customers are changing, products and vendors are changing and adapting, and new competitors and technologies are springing up. If you go through your job mindlessly, you’ll soon be outdated and ineffectual.

So on one hand, you have the need to improve your productivity to keep up with the pressures on your company, and on the other hand, you have the temptation to get into a rut, and go about your job “mindlessly.”

The most effective strategy to battle these double temptations is to “Think A Lot”. What should you think about? Here are three of the most important things.

1. Think about your customers.

Ask yourself a series of questions about... READ THE FULL ARTICLE HERE.

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