Practical Wisdom Podcast
Risk, Not Price - Episode Description:
“Low price, low price, low price.” It’s the mantra that salespeople in every industry segment are hearing more these days than ever before. But, is low price the motivating factor in a customer’s decision to buy? Here’s a secret that almost nobody knows, including all those gurus telling you to sell value. They don’t always buy the best value. But, they can
invariably be counted on to buy the lowest risk!
