It may be that you don’t need to worry, because of the happy coincidence of being in the right place at the right time. One of my clients sells meat to grocery stores, for example. The demand has spiked as people are not going to restaurants and are cooking at home. He’s had to put his customers on allocation.
However, most of you are likely to be dealing with customers who won’t or can’t see your salespeople, customers who may be teetering on the edge of insolvency, and a pervasive climate of uncertainty and anxiety. Here's three recommendations...
