I’m excited about starting The Sales Master’s Approach to Acquiring New Customers with your team. As you know, we will be working together to:
- Continually improve your team’s ability to acquire new customers.
- Provide insights into effective sales strategy.
- Expose your team to the processes and practices of the best B2B salespeople.
We expect your entire team will become more competent, more confident and more successful as a result. You should see the benefit in increased new customers, new sales and gross profits.
Here’s how the program works:
Each of your team members…
1. Will receive an email from us during the first week of every module.
2. The email will contain a link to a PDF file and a link to video or audio lesson.
3. From every week, they’ll receive an additional email with a link to a podcast or blog post.
We expect them to:
1. Download the PDF file.
2. Watch the video or listen to the audio file.
3. Complete the assignment described in the PDF file by the end of the third week of the module.
4. Be prepared to discuss their results with you, at a time you select, during the fourth week of the module.
What you’ll receive from us:
1. The first week of every module, you’ll receive an email from us with that module’s focus and a copy of the email we send to your team.
2. Later in the module, you’ll receive an additional email from us, containing the questions we suggest you ask your sales people.
3. We'll also send you the podcast and blog post links included in every module.
How to gain the most benefit from the program:
1. Open the emails, download the handout files, and watch the video or listen to the audios. This gives you an understanding of what we are teaching your team and allows you to speak with them with confidence.
2. Sometime during the first week of the module, schedule a conference call or sales meeting to occur sometime during the last week of the module. At this conference call, you’ll use the questions we sent you, and discuss the lesson and what people gained from it. Typically, this session will last a maximum of an hour.
3. Work with, and encourage those team members who don’t fully complete every module.
That’s it. We do everything else. Couldn’t be simpler or easier.
One additional thought – Your attitude and commitment to the program will be contagious and set the standard for the team. Establish the expectation that every module and every assignment is to be completed on time. If you begin to make exceptions and allow for sloppy performance, that will continue for the duration of the program.
You’ll receive the first assignment email and a copy of that which we sent to your team in shortly.
All the Best,
Dave Kahle