It continues to amaze me that so many sales people shuffle into most of their sales calls with very little, if any, prior planning. I suppose that
is why this is one of the practices of the best.
Most surveys of how field sales people really spend
their time conclude that the typical sales person spends somewhere between 20 to 30 percent of the work week actually talking with customers. Just think about it – that time spent with customers is the heart of your job. Of all the things that you do in a typical work week, of all the tasks that you perform, nothing is more important than that!
Without time spent with your customers, your company would not need to employ you. Everything else that you do is either a result of, or in preparation for, your person-to-person sales times.
Combine that with the growing pressure on your customers to make good use of their time, and you have tremendous pressure on sales people to manage an effective, purposeful and valuable sales call.
How can you possibly do that without spending time preparing for it? The answer is, of course, that you can’t.
That’s why the best sales people meticulously plan every sales call. That planning process brings greater value to the customer, and greater return to the sales person.
