To consistently
behave in ways that are better than the average, i.e. to achieve high standards, is not easy. In our rapidly changing, ever more complex economy, achieving high standards is not an event which we mark, rather it is a continuous process which calls on us to persistently and positively change and grow. That’s a major challenge. And that challenge calls for us to develop one of the foundational characteristics of true professionals: We must be serious about our
occupations.
In other words, we must understand that our occupations are challenging, with high expectations of discernable standards, and we must consistently want to do better – we must be dedicated to succeeding.
There are those of your associates who make light of this foundational requirement. “The job is only a job,” they may
say. “A means to an end. Just do the basics in order to keep your boss off your back. Real life is lived outside the confines of your occupation.”
I can certainly understand these sentiments. And if you share them, that’s fine. You’re just not a professional.
Understand that I’m not suggesting that you work excessive hours to the detriment of your family. It’s not about the quantity, it’s about the quality. A professional understands that we work 40
– 55 hours a week, and that we spend more time on the job than in almost any other endeavor. Our occupations, just in terms of hours, truly fill one of the biggest pieces of our lives. To be serious about our occupations doesn’t require us to invest more time. Rather, it does require us to use that time more effectively...[Click Here To Read The Entire Article Online]