“Mañana.” It will wait until tomorrow.
There are times when it is so tempting to tell yourself that, and to actually believe it. Clearly, sometimes it is true. However, when we continually put off for tomorrow those things that could and should be done today, we become less effective today. And
while it is true that it is only one day, the truth is that we will never have that day back again.
If we accept mediocrity in our performance for one day, we will never be able to gain that time back, and live that day over. And a day wasted can easily become another day, and another, and eventually turn into a habit. Habits turn into character traits, and character eventually determines our performance.
Procrastination, the character trait of putting far too many things off to be done later, is one of the insidious cripplers of sales performance, lurking under the surface of sales performance, and sucking the energy out of a sales
person’s performance.
The best sales people guard against procrastination. They work
hard, with discipline, to insure that every day is spent as effectively as possible. They recognize the temptation, and build tools, practices and disciplines into their routines to prevent themselves from falling prey to it.
There are proven tools and techniques to help with this.
