Understand Backward, Live Forward
Why and How You Should Do an Annual Analysis
My wife is a crises counselor. You would think that, by the very nature of the word crises, she would see a continually changing group of clients who were
dealing with the occasional crises. Not so. She frequently engages with the same group of folks who lurch from one crises to another. They never learn from their mistakes, continue the same behavior that brought on the original crises, and find themselves in another one. The pattern repeats.
That pattern of behavior – not learning from the past and continuing
the same pattern of behavior that brought less than ideal results – is far more prevalent than one might expect.
As a veteran sales consultant and trainer, I have worked, personally and contractually, with over 500 companies. Many of them were market leaders, continually adapting and growing. They have been, and will probably continue to be, successful companies. On the other hand,
there has been a group of, for want of a softer word, mediocre companies who never attain the potential they have.
