That belief, that you are not as good as you could be, that there is always room
for improvement, is one of the marks of the best sales people.
The world is full of mediocre sales people who don’t care enough about their own performance to spend any time or money improving themselves. My own experience is that only one out of twenty sales people has spent $25 of their own money on their
own improvement in the last 12 months.
While that certainly is an indictment of their lack of professionalism, it also represents an incredible opportunity for those who want to excel. Image how competent you could become, relative to your competitors, if you regularly spent time, money and effort improving
your sales skills! What an opportunity!
That’s one reason why the best sales people are the best. They regularly spend time and money on the pursuit of perfection. They are the ones who buy the books, listen to the CDs, attend the seminars, and eagerly participate in sales meetings.
Vince Lombardi once said, “We will pursue perfection, knowing that we will never attain it.
But in the striving for perfection, we will catch excellence.” The best sales people continually pursue perfection, knowing that in the striving for it, they will catch excellence. And excellence is rewarded by greater competence, greater confidence, and a more robust standard of living.
That’s why it is one of the best practices of the best.
